Successful Eco-labeling
Speaker: Dr Michaela (Misha) Balzarova, Lincoln University.
Topic: What makes an eco-label successful?
When: Wednesday 23 November, from 5:30pm.
Where: Sustainability House, 118 Ilam Road – click for map
Cost: Koha for drinks. Complimentary nibbles from Sustainability House.
It’s our last Green Drinks of 2011. Seems like we barely started, eh? Great to get Green Drinks going again in this year of years. We look forward to bringing you more eco-stimulation during 2012.
This month, we are hosted by Sustainability House at the University of Canterbury. A chilled-out spot with a lounge and a sunny yard. Just the place for a sweet-as catch-up with the awesome range of fascinating folk who make it along to Green Drinks.
The Sustainability crew will introduce their activities and facilities before we hear Misha’s presentation on eco-labeling.
Misha has recently returned from her visit to University of California Los Angeles where she carried out an extensive review into the success of eco-labels. Eco-labels are parts of new trend that aim to signal to consumers environmental or socially responsible attributes of a product. Examples of eco-labels include organic labels for agricultural products (such as USDA Organic, Australian Certified Organic, Assure Quality Organic Standard), the Energy Star label for energy appliances, or the Forest Sustainable Stewardship (FSC) label for sustainable timber. It is fascinating to observe that while some eco-labels enjoy strong growth and sales, others struggle to gain recognition and consumer support. What makes some eco-labels thrive and others flop?
Come and listen to Misha’s insights into what makes an eco-label successful.
Green Drinks on Google+
Check it out. We really like it. Click here: Green Drinks on Google+
Why Google+?
Firstly, it is not a replacement for Facebook. It is something much broader.
Secondly, it doesn’t matter whether you have “friends” on Google+, it works well even if no one you know is there.
Thirdly, it is a route to a wealth of relevant information. For example, you can search for an area of interest, such as “compost”, and discover a heap of interesting shared links. If you like, you can add those people to your “Gardeners” circle and see what other interesting stuff they want to share with you. …and you can share with them.
Fourthly, it is not a closed system. You create circles of contacts who you share stuff with. These contacts don’t have to be on Google+, they just get emailed your stuff instead. So, to share photos with family who aren’t on Google+ or Facebook, add their email address to your “Family” circle. They’ll get an email with links to your photos, just as if you had shared a Picasa album with them.
Nice.
Posted on November 19, 2011
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